Tying in very nicely with a previous post I had, Alex Carpenter on the Spectrum blog has noted this recent article in the New York Times about many church's - including "Conservative" evangelical churches - usage of Halo 3 as a means to bring youth into the pews. The article is absolutely astounding. Even Dobson's "Focus on the Family" is non-committal about the evils of using such tactics.
Once again, it is apparent that we will do anything to chase after the almighty numbers game. The ends justify the means. And Adventists aren't immune to this, either, of course. Until we truly understand the gospel, we will have to continue to use such gimmicks. Sadly, we are baptizing many but converting few.
Read Alex's very appropriate response here.